Friday, November 14, 2008

More Master Resale Rights Sales In 5 Quick Steps

By David Koflinger

A product with master resell rights can earn you a fortune without you knowing how to create products and websites. It is one of the main ways that people use licensed products to add additional streams of income.

Let me explain master resell rights first. It simply means you get a product, and then have the ability to sell it, and offer resell rights to anyone that buys it. Of course, you may also sell it without resale rights, but having the two options gives you two alternatives to offer. Transferable master resell rights also let you pass on master resell rights to your customers.

An excellent master resale rights package really depends on which market you are in, and what your skill level is. If it is an e-book, then it might be quite simple to start selling, but if you get rights to a script or service, then it can be quite involved to handle customer support issues.

For most people, a hot selling master resell rights is one that is easy to maintain, easy to sell, and easy to promote. If you can sell it and make good profits, then you have yourself a winner. The product should not be too old, or too widely marketed online already.

So, why does no one agree on the best price for selling a package with rights? I think it is because it really depends on the customer's perceptions. Is it a high value product with fantastic benefits, or is it a convenience product that will make life a little more comfortable? The answer will dictate how much you can make on a product.

You really want to offer products with master resale rights that fit whatever niche you are targeting. If you buy a lot of unrelated products and try to sell them, you'll find it a lot harder, since people will not understand what you are up to.

Products with exclusive benefits, or are brand new on the market can fetch much higher profits than poorly developed products that are old.

One major restriction in the marketplace is the limitations on selling price. Some vendors demand you sell a product at a predetermined price, and then when everyone starts competing with you, you cannot differentiate yourself on price. This price limitation, along with limits on including bonuses and other bundling strategies will also affect your profit making ability.

The products that come with no restrictions are also a problem, since some marketers will do things to make the product be perceived as worthless, and then no one makes any money.

If you get a product that comes with tools to help you promote and sell it, it can be a significant advantage. Not only will it save you a lot of time, but it can also provide you with things that work right out of the box, rather than having to learn a lot of stuff and risking failure.

To make really good money, you should also be able to move fast. This means getting a product, and making it available and marketing it quickly can position you as the authority, rather than another reseller on page 3 of the results. If you get marketing tools, like banners and articles, you can also promote your site quickly, too.

Usually when you get a master resale right product, you get a bunch of extras, like download pages, install guides, and graphics which help you to sell it online a lot quicker.

Finally, if you can bundle your product with a related bonus offer, you can greatly improve your ability to sell online. People love free things, and a high value bonus that comes with a purchase is a sure fire way to get people to buy from you. - 16732

About the Author: