Carrie Wilkerson amassed a following of over 55,000 listeners, viewers and subscribers in her first year of working online because she believes in personalization.
As part of Dan Kennedy's Info Riches course, Rob Toth interviewed the top information marketers in the world. Carrie Wilkerson was one of them. The series of interviews is called "Future Of Information Marketing."
She is a work at home mom raising four young children. Before she started her online business she had been running businesses from home for over ten years.
Very few people are able to reach the success levels that Carrie has been able to achieve in such a short period of time. This is especially true of someone working part-time in her very first venture online. According to Carrie there are people at the top who are making millions and people at the bottom who are not making much at all. She says the middle ground is where the big opportunity is. This is where the competition is heating up and people will need to set themselves apart by building relationships.
At first pictures were used to personalize web pages. Audio came next. Now video is considered the important media to make the experience of the user more real, more genuine for the consumer. However, Carrie says "I still think people want more. They want more personalization." According to her, people don't want to be just a number. She says that people don't want those they buy from to be "faceless and flat behind a screen".
The idea that marketers can wait for people to come to them instead of them going out to serve their customers is outdated. Carrie says "I don't want to be that impersonal, don't want to be unapporachable... don't want to be unreachable or set apart". "I want to be right in the trenches..." "I think it makes me more real. I think it makes me more touchable."
When Carrie was a high school teacher she figured out that different people have different ways of learning things. She says that she "learned that some people are readers, some people are listeners. Some people are watchers and some people are touchers and doers." It's important to connect with people in the way that works for them. "Unless you are touching all of the respective styles of people you are missing 25% of the population."
As a marketer, if you only use emails you will only get the readers of the population. Audios will only appeal to the listeners. In her strategy, Carried decided to create 50 training videos. She reports that the people who actually watch her videos have a clear sense of her as a real person. "It's a rapport builder".
When Carried runs into someone who has watched her videos she says they feel like they know her personally. If one of her viewers runs into her on Twitter they treat her like a friend. It's a real, personal connection for people who have seen her on the videos.
In trying to use all the different learning styles through her marketing Carrie says it "has been great for lowering trust barriers and creating a following". If you can lower the trust barriers in your audience they will buy from you repeatedly. People will stay on your mailing list and continue to give you invaluable feedback.
As a marketer, that's your goal. You want to have such a good relationship with people that despite the competition, your customers and contacts will want to keep in touch with you and do business with you on an ongoing basis. - 16732
As part of Dan Kennedy's Info Riches course, Rob Toth interviewed the top information marketers in the world. Carrie Wilkerson was one of them. The series of interviews is called "Future Of Information Marketing."
She is a work at home mom raising four young children. Before she started her online business she had been running businesses from home for over ten years.
Very few people are able to reach the success levels that Carrie has been able to achieve in such a short period of time. This is especially true of someone working part-time in her very first venture online. According to Carrie there are people at the top who are making millions and people at the bottom who are not making much at all. She says the middle ground is where the big opportunity is. This is where the competition is heating up and people will need to set themselves apart by building relationships.
At first pictures were used to personalize web pages. Audio came next. Now video is considered the important media to make the experience of the user more real, more genuine for the consumer. However, Carrie says "I still think people want more. They want more personalization." According to her, people don't want to be just a number. She says that people don't want those they buy from to be "faceless and flat behind a screen".
The idea that marketers can wait for people to come to them instead of them going out to serve their customers is outdated. Carrie says "I don't want to be that impersonal, don't want to be unapporachable... don't want to be unreachable or set apart". "I want to be right in the trenches..." "I think it makes me more real. I think it makes me more touchable."
When Carrie was a high school teacher she figured out that different people have different ways of learning things. She says that she "learned that some people are readers, some people are listeners. Some people are watchers and some people are touchers and doers." It's important to connect with people in the way that works for them. "Unless you are touching all of the respective styles of people you are missing 25% of the population."
As a marketer, if you only use emails you will only get the readers of the population. Audios will only appeal to the listeners. In her strategy, Carried decided to create 50 training videos. She reports that the people who actually watch her videos have a clear sense of her as a real person. "It's a rapport builder".
When Carried runs into someone who has watched her videos she says they feel like they know her personally. If one of her viewers runs into her on Twitter they treat her like a friend. It's a real, personal connection for people who have seen her on the videos.
In trying to use all the different learning styles through her marketing Carrie says it "has been great for lowering trust barriers and creating a following". If you can lower the trust barriers in your audience they will buy from you repeatedly. People will stay on your mailing list and continue to give you invaluable feedback.
As a marketer, that's your goal. You want to have such a good relationship with people that despite the competition, your customers and contacts will want to keep in touch with you and do business with you on an ongoing basis. - 16732
About the Author:
For a limited time you can get the whole Future Of Information Marketing audio and pdf interview series for FREE if you act in time. You can get more http://www.copywriting-for-internet-marketing.com/dan-kennedy.html articles here.
