Long Form Leads do cost less than Phone Interviewed leads, often much less. People regularly ask me if it is worth paying the extra money for the Phone Interviewed lead. Here is my thought process on choosing which mlm lead type to use.
The answer to this question really comes down to ROI ( Return On Investment ). I separate ROI into 2 different categories. 1) Return on the time invested in contacting the leads. 2) Return on the actual dollar amount you spend.
First, understanding how a Phone Interviewed Lead is generated is the key for you to make your decision. Usually a live call center operator will have to call through 20-30 web surveyed Long Form Leads to generate one qualified Phone Interviewed Lead.
A call center representative has to go through wrong numbers, unisterested people, and other variables before finding someone interested in a Home Based Business. In reality, the call center representative is doing the early sorting and sifting for you.
Let's focus on the Time category of the ROI subject. If Time is of importance to you, it maybe beneficial to pay the extra money for the Phone Interviewed Lead and have all the initial grunt work done for you by the call center. Do you see yourself making 20 plus calls to find someone interested about you business?
Now, if the most important factor of your decision in which lead to purchase is the money factor, then a little more research will need to be done.
If Money is your focus and you know you will be able to convert enough prospects into your opportunity, then you may want to try the Long Form Leads. By converting enough people you may be able to spend less on leads for a higher amount of returns in commissions. Thus, increasing your ROI. Keep in mind that you will have to make more calls to the same amount of contacts then you would with a Phone Interviewed Lead.
But then again, if you have to purchase substantially more long form leads to receive the same results and thus are spending more money, you might have to rethink how much each lead is really costing you.
My advice is to weigh these ROI factors in determining what the best fit is for you. Also be on the lookout for lead specials with lead providers. There are many companies that sell Phone Interviewed leads for very reasonable prices, even cheaper than some internet generated leads. - 16732
The answer to this question really comes down to ROI ( Return On Investment ). I separate ROI into 2 different categories. 1) Return on the time invested in contacting the leads. 2) Return on the actual dollar amount you spend.
First, understanding how a Phone Interviewed Lead is generated is the key for you to make your decision. Usually a live call center operator will have to call through 20-30 web surveyed Long Form Leads to generate one qualified Phone Interviewed Lead.
A call center representative has to go through wrong numbers, unisterested people, and other variables before finding someone interested in a Home Based Business. In reality, the call center representative is doing the early sorting and sifting for you.
Let's focus on the Time category of the ROI subject. If Time is of importance to you, it maybe beneficial to pay the extra money for the Phone Interviewed Lead and have all the initial grunt work done for you by the call center. Do you see yourself making 20 plus calls to find someone interested about you business?
Now, if the most important factor of your decision in which lead to purchase is the money factor, then a little more research will need to be done.
If Money is your focus and you know you will be able to convert enough prospects into your opportunity, then you may want to try the Long Form Leads. By converting enough people you may be able to spend less on leads for a higher amount of returns in commissions. Thus, increasing your ROI. Keep in mind that you will have to make more calls to the same amount of contacts then you would with a Phone Interviewed Lead.
But then again, if you have to purchase substantially more long form leads to receive the same results and thus are spending more money, you might have to rethink how much each lead is really costing you.
My advice is to weigh these ROI factors in determining what the best fit is for you. Also be on the lookout for lead specials with lead providers. There are many companies that sell Phone Interviewed leads for very reasonable prices, even cheaper than some internet generated leads. - 16732
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