In networking business, you need to network with people. The best way to maintain contact with people online is through Email Marketing. You can use it for many purposes; appreciation for joining/ purchasing, product updates, promotional updates.
Doing MLM/ Network Marketing online lack the human touch that offline marketing have. But it is possible to make up for that flaw.
The only important thing you need to remember when doing MLM / Network Marketing is PEOPLE. You need to connect with people. Online, we call them leads. You need leads to have any sale. Not only you need leads, you need targeted leads, that is people who are interested in your product or services.
These are your potential cash cows. You need to follow up with them, update them regularly, forming a relationship. The purpose of doing this is to increase their awareness of your company or product. Imagine, today if you keep seeing the advertisement of, say, MacDonald's, the next time you make a decision on where to eat, you will probably be thinking of MacDonald's. You need to get them to see your advertisements. The easiest way is to send them emails.
In order to maximise the results of your Email Marketing Campaign, you need to do more than just sending them information. There are more things to take note when you start your Email Marketing Campaign.
Email Like a Pro
Here are some sure fire tips to emailing like a professional.
- Who is it from?
People will typically the sender of the Email before opening the mail. Therefore you should get a nice email address. Try not to use free email accounts from Yahoo, Msn, or Google. Let the readers identify you easily through your email adress. You can use emails like sales@yourcompanyname.com. This can be done very easily with your website hosting server.
The next factor to take note is your subject line. Keep it clear, concise, and under 50 words. You can try to create interest in readers in your subject line.
- Message text
In the Main body in your email, quickly identify yourself, and proceed to the main purpose of the email. If someone referred them to you, state the source of referral. Limit the use of fanciful pictures, make your email look profesisonal, unless you have a special style you portray in your website, keep it professional.
Improve conversion of your Emails
By increasing your Email conversion rates, you will get more traffic into your website, thus increasing your ROE (returns on efforts) for writing the emails. To increase your email conversion rates, you should follow our 6 rules to emailing success;
- Brand yourself/ The Company
Remember to brand yourself or the Company, whichever you are representing. Good branding will make readers remember you, or your company. Keep to the branding you choose, and use it consistently, every time you email them. Use the branding in your from line or subject line, so they can recognize you.
- Honesty
In your Email, do not trick readers with false and untrue information to open email. You have to be honest. Not only is being honest a virtue, it is a legal requirement too.
- Create urgency to take action
Creating a sense of urgency will make the reader make a decision. You can instill the sense of urgency in readers by using words like "for the first 50 customers, Limited time, early bird discount" in the email to make readers feel the need to take action soon.
- Entice them
To further entice them to open the email or action, offer them benefits to action. You can combine urgency and the benefits in the subject line.
- Know your limits
Do not use too many bold, capital letters, bright colors, and punctuations( !!!!) in your text. It makes your text very confusing and distracting. But worst of all is that, the email filters may classify it as SPAM.
-Short and sweet
Don't try to put in tonnes of information and updates in one email. Keep it short and sweet, focusing on the main points only. Practice your own discretion when writing emails to your audience and purpose of message.
*P.S Take note that it is a mandatory requirement to include an "unsubscribe tab" in your emails. - 16732
Doing MLM/ Network Marketing online lack the human touch that offline marketing have. But it is possible to make up for that flaw.
The only important thing you need to remember when doing MLM / Network Marketing is PEOPLE. You need to connect with people. Online, we call them leads. You need leads to have any sale. Not only you need leads, you need targeted leads, that is people who are interested in your product or services.
These are your potential cash cows. You need to follow up with them, update them regularly, forming a relationship. The purpose of doing this is to increase their awareness of your company or product. Imagine, today if you keep seeing the advertisement of, say, MacDonald's, the next time you make a decision on where to eat, you will probably be thinking of MacDonald's. You need to get them to see your advertisements. The easiest way is to send them emails.
In order to maximise the results of your Email Marketing Campaign, you need to do more than just sending them information. There are more things to take note when you start your Email Marketing Campaign.
Email Like a Pro
Here are some sure fire tips to emailing like a professional.
- Who is it from?
People will typically the sender of the Email before opening the mail. Therefore you should get a nice email address. Try not to use free email accounts from Yahoo, Msn, or Google. Let the readers identify you easily through your email adress. You can use emails like sales@yourcompanyname.com. This can be done very easily with your website hosting server.
The next factor to take note is your subject line. Keep it clear, concise, and under 50 words. You can try to create interest in readers in your subject line.
- Message text
In the Main body in your email, quickly identify yourself, and proceed to the main purpose of the email. If someone referred them to you, state the source of referral. Limit the use of fanciful pictures, make your email look profesisonal, unless you have a special style you portray in your website, keep it professional.
Improve conversion of your Emails
By increasing your Email conversion rates, you will get more traffic into your website, thus increasing your ROE (returns on efforts) for writing the emails. To increase your email conversion rates, you should follow our 6 rules to emailing success;
- Brand yourself/ The Company
Remember to brand yourself or the Company, whichever you are representing. Good branding will make readers remember you, or your company. Keep to the branding you choose, and use it consistently, every time you email them. Use the branding in your from line or subject line, so they can recognize you.
- Honesty
In your Email, do not trick readers with false and untrue information to open email. You have to be honest. Not only is being honest a virtue, it is a legal requirement too.
- Create urgency to take action
Creating a sense of urgency will make the reader make a decision. You can instill the sense of urgency in readers by using words like "for the first 50 customers, Limited time, early bird discount" in the email to make readers feel the need to take action soon.
- Entice them
To further entice them to open the email or action, offer them benefits to action. You can combine urgency and the benefits in the subject line.
- Know your limits
Do not use too many bold, capital letters, bright colors, and punctuations( !!!!) in your text. It makes your text very confusing and distracting. But worst of all is that, the email filters may classify it as SPAM.
-Short and sweet
Don't try to put in tonnes of information and updates in one email. Keep it short and sweet, focusing on the main points only. Practice your own discretion when writing emails to your audience and purpose of message.
*P.S Take note that it is a mandatory requirement to include an "unsubscribe tab" in your emails. - 16732
About the Author:
MLM Absolute is a learning portal for MLMers/ Network & Internet marketers who are sincere in achieving success in the online marketing career. visit us to know more about Email Marketing, click here to find out more. We bet you will like it!
