It's your website, but you're not the one it has to impress. You need to sell your stuff to anonymous people on the web. When designing your page, dress to impress but prepare to serve. There are six very important rules that you must follow.
Rule #1: Make your site fast. People have broadband for a reason, so if your site takes forever to load, they're going to seek their business elsewhere. Make sure your page is simple enough to load in an instant. This way, they won't leave out of boredom.
Rule #2: Avoid things that require additional downloads. ActiveX offers some really neat interactions, but not all of your online shoppers are going to be gamers who know what ActiveX is. They may think it's a virus, decline to download, then they can't see anything.
Rule #3: Don't be tacky. Some movement is OK, and sometimes background music is OK, but no one wants to watch neon billboards and listen to music they hate. Keep motion (like blinking words) to a reasonable level and pick songs that fit your audience.
Rule #4: Hire a custom web designer. Let's face it, HTML can be fun to learn, but there are people out there who do it for a LIVING. If you want a website that really impressive customers, you need to hire a professional to get the job done. Custom web design for your website can convince customers you're trustworthy and that means they'll give you their money.
Rule #5: Know your audience. If you're selling tools, fluffy bunnies are probably not going to attract the consumers you're looking for. Understand the market segments and demographic groups that are going to be your target audience, and design your site around them.
Rule #6: Hire the most talented webmaster you can. Talented does not mean the person knows the most, but it does mean the person is a good fit. Make sure that your webmaster can fix everything on your page, because whether you want to think about it or not, your website will go down at some point.
Custom web design is all about good design. The same principles come into play be it on paper, in a building, or on the web. By following these important rules, you can be sure to develop a web site that draws in and maintains the best audiences and customers. - 16732
Rule #1: Make your site fast. People have broadband for a reason, so if your site takes forever to load, they're going to seek their business elsewhere. Make sure your page is simple enough to load in an instant. This way, they won't leave out of boredom.
Rule #2: Avoid things that require additional downloads. ActiveX offers some really neat interactions, but not all of your online shoppers are going to be gamers who know what ActiveX is. They may think it's a virus, decline to download, then they can't see anything.
Rule #3: Don't be tacky. Some movement is OK, and sometimes background music is OK, but no one wants to watch neon billboards and listen to music they hate. Keep motion (like blinking words) to a reasonable level and pick songs that fit your audience.
Rule #4: Hire a custom web designer. Let's face it, HTML can be fun to learn, but there are people out there who do it for a LIVING. If you want a website that really impressive customers, you need to hire a professional to get the job done. Custom web design for your website can convince customers you're trustworthy and that means they'll give you their money.
Rule #5: Know your audience. If you're selling tools, fluffy bunnies are probably not going to attract the consumers you're looking for. Understand the market segments and demographic groups that are going to be your target audience, and design your site around them.
Rule #6: Hire the most talented webmaster you can. Talented does not mean the person knows the most, but it does mean the person is a good fit. Make sure that your webmaster can fix everything on your page, because whether you want to think about it or not, your website will go down at some point.
Custom web design is all about good design. The same principles come into play be it on paper, in a building, or on the web. By following these important rules, you can be sure to develop a web site that draws in and maintains the best audiences and customers. - 16732
About the Author:
Stephen Grisham, Sr. is a Staff Writer for InfoServe Media, a Houston web host company that provides custom web design. Visit today, or call 1 (800) 838-2203 for a free quote.
